About Rome's Most Expensive RoadVia Veneto is one of the most famous streets in Rome, mainly due to its glamour. One of the reasons that made it such a famous street is Fellini's "La Dolce Vita," which describes the street and its surroundings. Ever since then, Via Veneto has become a popular tourist street where you can find luxury stores of leading brands, chef restaurants and luxury hotels.
The shops were established here in the 1960's and 1970's. In the 1980's, the reputation of the street actually declined. At the time of the economic boom of the 1990's, fashion shops and prestigious European and American brands opened again, and by the beginning of the 21st century it was one of the most luxurious streets in Rome.
At its northern edge the street passes by the gardens of Villa Borghese and the Aurelian Walls. At its south edge, it passes near Piazza Barberini.