The great popularity of Shibuya among the younger generation in Japan, brought and gained strength from the famous Shibuya department stores, specializing in modern fashion. One of them, for example, is Shibuya 109, a huge shopping center near the Shibuya Station. This center has become the centerpiece of unique fashion onTokyo, such as the Kogal and Gyaru.
In fact, there is a spectacular combination of entertainment, shopping and sights of huge billboards that thrash over its huge junction. All this makes Shibuya a kind of Japanese "Times Square" in Tokyo.
One of the places considered to be a fashion fascination, is Center Gai, where many fashion shops and designers work alongside cosmetic shops and more. All of these stand next to entertainment sites, cafes and restaurants, some of which operate for most of the day, while in the backround colorful variety of illuminated and flashing signs shine.
Thanks to its ceaseless movement and the tens of thousands of people who are coming every day, the Shibuya region gained a name all over the world. It is very well known, especially because of its huge and bustling pedestrian crossings, which is one of the best known places in the quarter and offers the busiest cross section in the world.
Because of its many businesses and technology companies, Shibuya gained the nickname "Bit Valley" during the late 1990's. It was an appropriate name for the place where Japan's high-tech scene, start-ups and technology began, during Shibuya's transformation into the technology and information center it is today.