This avenue is one of the most prominent symbols of Paris. It is 2 kilometers long, and here you can find a lot of luxury and glamor. This is because of the palaces and luxury buildings that are built along the avenue. The street begins at the Arc de Triomphe, and ends at the Place de la Concorde and is part of the "historic axis."
Although the avenue is very expensive, it is vibrant and full of tourists, who tour the area throughout the day. The avenue has been appointed a task force whose purpose is to maintain the area's prestige. Among the people who live here, the most famous tenant is the president of France, who lives in the Elysee Palace.
Champs-Elysées was not always as bright as today. During the 1980's the boulevard was neglected and abandoned by both business owners and tourists. Jacques Chirac, who was the mayor of Paris in the early 1990's, decided to do something and invested 36 million Euros in the dying boulevard. The architect Bernard Huatt and the designer Jean-Michel Wilmotte were brought in and asked to rebuild what was needed.
So what was actually done? The sidewalks extending from the Arc de Triomphe to the square in the middle of the avenue were re-paved with elegant granite stone. 55 benches were built especially for the boulevard, and placed down the street alongside matching designed lamps. New parking arrangements that made it easier for tourists to reach the area, and renovations for the metro, all contributed to the renewed atmosphere.
During the hard days of the avenue, criminal activities and violence were felt everywhere. During the years of rehabilitation, a reinforced police unit was placed on the avenue. The pickpockets and the bag grabbers were treated badly and the results were not long in coming - since 2000 the perpetrators have left the area and made room for tourists.
The biggest measure of the rehabilitation of the boulevard is the cost of rent per square meter in its real estate, which climbed to the second highest place in the world - 7,219 euros per square meter.
The legendary Publicis drug store underwent a massive renovation and a new luxury hotel came into the picture. The old Phuket Restaurant (1901) acquired the four buildings around it to build the hotel - the new palace of Paris, right in the center of the avenue.
You will find exclusive stores of important fashion designers, names like Cartier, Hugo Boss or Louis Vuitton. The prices of these luxury stores are particularly high, but you also have more affordable and accessible options in the well-known clothing chains around the world, such as the famous H & M. At the boulevard you will also find the flagship store of Paris, known as Sephora.
On the boulevard you will also find Disney's famous toy store and you can jump to the fabulous dessert store "Laduree." We recommend you to taste the wonderful macarons they make and even pack some home as a gift.