Le Bon Marché was built in 1852, by the couple Aristide and Margarite Boucicaut, who came to work in Paris in their youth from the suburbs. The business methods at the department store was considered revolutionary at the time, especially in the way products were offered to costumers. The innovation began when the couple understood that the Parisian market is looking for a new type of shopping experience. Therefore, the store offered a wide variety of items, all by self-service, with no vendor to find every item you request. Today every store operates this way - back then it was life changing!
Later, Le Bon Marché offered delivery services, exchanges, sales, free concerts and even an artist gallery to attract a high quality crowd. This business model was then imitated by stores all over Paris.
The department store is spread across two buildings next to one another. You can find designer labels such as Louis Vuitton, Chanel, Christian Dior, and more. There are watches and jewelry, cosmetics, baby and children clothes, and a whole floor dedicated to the fashion world. The space is elegant and decorated all over the walls, mostly with modern art.