After a while, the ownership of the restaurant moved to Eugen Corniche, who made sure the restaurant was filled with beautiful women. He liked to say, "An empty room ... Never, I always have beautiful women sitting by the window, who can be seen from the sidewalk." During his time Maxim became one of the most fashionable places in Paris.
Later it became an important and leading Parisian institution. The restaurant was frequented by famous guests such as Edward VII of the United Kingdom, playwright Marcel Proust and Georges Feydeau, who wrote a popular comedy called "The Girl from Maxim."
In the seventies, Brigitte Bardot entered the restaurant and caused a scandal when it turned out that she had entered the restaurant ... barefoot!
In 1981, Maxim's owners invited fashion designer Pierre Cardin to dine with them and offered to sell him the restaurant, because they knew the restaurant had caught the eye of a rich Asian man and they did not want to sell to a foreigner. Cardin agreed to take the restaurant under his wing and hosted a large number of special events here, including evenings devoted to young people. He also created an Art Nouveau museum on three floors of the building and put in a cabaret that he filled with songs from the beginning of the century.