This hotel is also well-known for its pieces of art. The story goes like this; during the 1970's the hotel underwent renovations. As a part of the renovation, the famous Israeli artist Jacob Agam was asked to redecorate the Western building facade. Agam took on this challenge and turned the hotel into a big colorful statue.
The artist did this by painting the outside facade of the building, not with paint but with colorful mosaics, in the colors of the rainbow, similar to other art pieces by Agam. Looking at the hotel from different location changes what one can see. In 2000 the mosaics were renovated, along the whole outside of the hotel.
This is how the hotel, that was already important in world architecture, became an impressive public building. It was an integral part in Tel Aviv mainly because it was the first hotel on the Tel Aviv Beach. This hotel is the pioneer the decided the beach line, and the boardwalk for tourists. The Sheraton and Hilton hotels, along with many other hotels, have slowly become known with the Tel Aviv beach landscape.