The museum is in the heart of Amsterdam and is considered the leader in its field. It was built in 1861, in an impressive building. Usually there is one central exhibition of a famous photographer (which changes once in a while) and around it are small exhibitions of photographs of all kinds: art, documentary, fashion, and more. With the large windows, the pictures are illuminated with a proper light to show them at their best.
Although many of the works presented here are of the best photographers in the world, the museum is proud to nurture and give stage for photographers at their beginning. The museum also publishes its own magazine and sells limited editions of especially beautiful images. The museum collaborates with MTV to present each year an annual performance of young talents.