It's true, this place is a museum, but the beer company remains to emphasis the "experience" that touches all sense. The museum is located in Amsterdam, in a building that was used as Heineken's first brewery between 1867 - 1988.
The museum was opened to the public in 1991 and became popular decently fast. It displays the history of the brewery and different ways of making beer. If you take a tour at the museum, which is about half an hour long, you can see the beer making process all the way from beginning, to the beer glass. The museum also has two bars, where you can sit and drink the refreshing beer, and learn about how it's served.
In 2009 the museum underwent a massive renovation, and today there are modern technology advancements made to the production process. The combination between this new renovation, together with the older architecture style, 19th century, is what makes this place so charming. Recommended for beer lovers!