The Sabich is an Iraqi Jewish dish. In Israel it is sold in a full pita with eggplants and hard boiled eggs, along with a selection of salads and spices.
This place, Sabich Tchernichovsky, was known for years as the place of Effi, who was known as "the slowest Sabich in the Middle East." He used to fill the dish slowly and carefully, some would say with great love - what made Sabich Tchernichovsky the hottest place of its kind in town. Effi was also the person who founded Sabich Frishman, Tchernichovsky's Tel Aviv rival, and sold it long before.
But Effi left ... And Sabich Tchernichovsky remains one of the best houses in the country. Today, too, the custom is to pick up the pita slowly and add layer after layer the eggplants, eggs, salads and spices. There are not many such dishes in the universe!
The slogan here is: "No Sabich will be sold without eggplant." The question remains: Why would anyone want a Sabich without eggplant?