The 3rd Street Promenade, which is actually a pedestrian mall within the city, is a prestigious dining and entertainment area, but one you will not want to give up. The promenade is full of clothing stores, boutique stores and souvenirs, familiar chains and more. Quite a few visitors come here to buy, or just hang out and enjoy the vibrant atmosphere of the place. Do not be surprised if you meet street artists who show you their best talents in energetic, colorful street performances.
On Saturdays and Wednesdays there is a farmers' market with organic products.